The future of work

I’m going to make a bold prediction — one that I believe will change the future of humanity.
It’s not something that came to me spontaneously; it’s a trend I’ve been observing for years, one that’s been quietly growing and is now impossible to ignore.

If you had asked me five years ago what my dream job was, I would’ve said I wanted to be the manager of a multinational company.
But today, I’m the founder of a startup — the complete opposite of what I once dreamed of.
You might ask, what happened to that kid?

I’ve been amazed by how many people are starting their own businesses.
A majority of my friends either have a company or want to start one.
Most of our generation refuses to work for someone else.
The idea of spending our lives in a corporate job at a multinational has vanished.

I think the dream has shifted.
Now, we want to build something of our own — to get rich by creating startups that have a real impact on the world.
Coffee machines, air conditioning, free gym memberships, and yoga classes aren’t what we’re looking for in a job anymore.
We’d rather have the entire pie for ourselves and face the consequences that come with it.

But I don’t think this dream was born recently.
I believe it began around the time of the dot-com boom, when visionary companies emerged and grew into the tech giants we know today.
Back then, entrepreneurship became the path to success, and that movement planted the seeds of what we’re now witnessing — a generation that wants to work for itself.

That motion, started twenty years ago, is now accelerating at an unprecedented pace.
The pandemic was another catalyst — it pushed the world toward digital transformation at a massive scale.
Every industry suddenly needed software to survive, to collaborate, or to stay productive.

Now, with the rise of artificial intelligence, this entrepreneurial wave is multiplying.
Anyone can now build software, test ideas, and iterate faster than ever before.
Instead of hiring ten developers, a single person with the right tools can create and ship a product that solves real problems — in weeks, not months.

I’m genuinely excited about a future where startups sell to other startups, each creating tools that automate work and reduce the need for large teams.
Companies will become smaller, but their results will be extraordinary — faster, leaner, and more efficient than anything we’ve seen before.

That’s why I believe that in the next ten to twenty years, the majority of people in my generation will own a company or work independently — as founders, freelancers, or small teams of creators.
This shift will completely transform how we earn money.
Instead of being employees, people will become brands — individual firms offering specialized services and forming dynamic networks of collaboration.

Instead of contributing to a company, we will be the company.
And even if that means managing a team of just five or ten people, we’ll still take pride in calling ourselves what we truly are — entrepreneurs.

Even though this vision sounds amazing to me, I’m also aware of its limitations.
Working for oneself is not for everyone. It means taking full responsibility for every failure your brand makes, and building something from zero is incredibly hard.

There’s also the question of scalability.
Some industries naturally scale faster than others.
Software, for instance, requires relatively low investment and effort to deliver. But hardware or engineering-heavy industries are much harder to start from scratch.

Still, what if small teams of engineers could join forces under a larger, shared project — where each area of work is handled by a specialized startup?
A kind of decentralized collaboration model, where startups become the new building blocks of massive engineering ventures.

Another major concern is copying.
If everyone has a startup and works together, it becomes easier for one to copy or internalize what another company does.
That’s a serious challenge.
For an employee, starting a company is a leap of faith — a complete mindset shift. But for someone who already runs a startup, copying an idea is much easier.
This problem is especially amplified in software, where products are easy to replicate if they don’t have strong differentiation.

Still, I believe humanity will find ways to solve these problems — through technology, creativity, and intelligence.
Every revolution brings new challenges, and with them, new innovators who step up to address them.

That’s where startups come in — they exist to invent solutions to the problems that emerge from progress itself.